14 Years of Innovation [Since 2011]

Originally developed by Paul Martin, the "Lifetime Guardians" system was created to protect families in crisis—whilst at the same time, helping Willwriters engage everyone in the client’s world needing their services.

Even back then, it featured advanced automation: Willwriters entered data into Paul’s proprietary Online Will Drafting Business System -The World’s 1st - And documents were auto-drafted.

But signing meant in-person meetings or posting paperwork, creating delays and friction.

Today, we’ve combined that proven client attraction model with cutting-edge automation that builds Know–Like–Trust on autopilot. Clients are now pre-warmed and professionally prepared by the optional "Relationship Builder"—and with the optional "Meeting Arranger", they’re even booked straight into your diary.

You just show up.

With AI, remote work, and virtual meetings now standard, "Lifetime Guardians 2.0" is a 100% frictionless, Done-For-You lead-generation engine. Powered by William - The World’s 1st A.I. Willwriter, he works 24/7, never takes holidays, never gets sick, and never stops attracting clients for you

“It’s hard to be poor when leads are banging down your door.” – Alex Hormozi

Every Lifetime Guardians document introduces 6–8 ideal future clients into your world — Participants, the Guardians, Trusted People, and Witnesses your client personally selected. These are people who are already known, liked, and trusted by your client, often local, and usually parents of minor children themselves.

Statistically, 7 out of 10 of them don’t have a will. And even if they do, over 52% are out of date (Law Society data).

They're perfect prospects — Although of course they’re not ready to buy yet...

That’s where the optional Relationship Builder comes in.

This AI-powered automated system quietly nurtures these participants using proven behavioural science methods from Brian Tracy and "William The A.I. Willwriter" who understands Eugene Schwartz's gradualization method and his 5-step customer journey from stage 1, unaware to stage 5, buyer.

Strong, trusting, client relationships, are built using:

- Personalised messaging tailored to their life stage (e.g. minor children, business owners)

- Soft, no-pressure touchpoints that inform and build trust

- Automated follow-up, designed to move them step-by-step through a gentle journey

When they’re ready, they raise their hand — asking for their own free Lifetime Guardians document and later a no-obligation meeting to review how the law would treat them if they were incapacitated or worse.

And you?

You did… nothing.

No chasing. No awkward follow-ups. Just a ping on your mobile:

“Your Diary Booked Solid”

It runs in the background, 24/7 — while you work, relax, or sleep.

This is client attraction the smart Brian Tracy International Club way - Delegate - Eliminate - Automate

Your own business cockpit complete with a pilot.

Paul Martin has created this system to ensure your business growth - His track record:
- World's 1st Online Willwriting Document Drafting & Business System - 2004 over 23 years ago!

- 1st Willwriting CRM (Client Relationship Management)

- Willwriting 1st Omni-Channel Communication App

- ID-Entity AML Biometric Identity App

- Created "William The World's 1st A.I. Willwriter (and now "Wendy - The A.I. Willwriter")

So he's been there, done it and is still doing it - leading the technology in Willwriting and Estate Planning...

Each white-label account operates as a fully stand-alone system - YOUR System:

🔹CRM (Client Relationship Management)
🔹 KPA's (Key Result Areas) and performance dashboards
🔹 Own brand — colours, logos, and identity

The average Willwriter has fewer than 10 online reviews — but in 2025, online reputation isn’t a luxury. It’s the bare minimum.

Today’s clients don’t just want social proof — they expect it. Think about it… would you book a holiday, hire a tradesperson, or even choose a local café without checking the reviews first?

In many ways, online reviews are Word of Mouth Marketing 2.0 — and right now, if you don’t control your reputation, the silence speaks louder than words.

That means if your competitor has 50 glowing reviews and you’ve got five… Well, game over.

Lifetime Guardians is an absolute game-changer when it comes to improving your reviews and online reputation.

An optional service is a fully automated, Done-For-You [DFY] Reputation & Review Management System for Testimonials and Transformonials - written in the writing style of Brian Tracy and targeted initially the Lifetime Guardians Service which as its free should get you hundreds of great reviews - see how this all fits together…

Everywhere you show up and communicate, William goes to work behind the scenes using persuasive, proven, Brian Tracy–inspired behavioural scientific prompts to guide clients through a 3-step incremental review journey (the psychology of small yes's in action).

And if your website is set up in the standard way - William will showcase your newest positive reviews in a live, scrolling carousel — automatically.

No begging. No awkward follow-ups. No tech headaches. Just trust-building social proof on autopilot.

🔒 In a world where credibility wins clients, this gives you the edge others can only wish for.

Early Bird or Personal Introduction Options:

- The super low entry fee means you could make a smart investment of only £591 for the 1st 3-months - get an Instant Return Of £12,660 (21X) AND Be Making £10k EVERY Month - All In The Next 90-Days...

- R.O.I./Break-even = Approximately 1 new client a month

- R.O.E. = Extremely high - you have to feed your machine for around 6-12 weeks after which it should feed itself

IT PAYS FOR ITSELF INSIDE 3-MONTHS

Regular Price Option:

- R.O.I./Break-even = Approximately 2 new clients a month

- R.O.E. = Extremely high - you have to feed your machine for around 6-12 weeks after which it should feed itself

Multi-User Licence:

- R.O.I./Break-even = Approx 1 new client per week with 2 users

- R.O.E. = Exceptionally high - your team - not you, feed your machine, after 6-12 weeks then it should feed itself

Key Result Areas - K.R.A.

Ratios:

1. Initial input 10 people per week for 6-12 weeks = 60 -120. Feeding Quality Ratio 100%

2. Number of Participants per document - target 5

3. Lifetime Guardian 2.0 Documents To Participants ratio = 25% target

4. Meetings interest per document 10% target

5. Meetings Booked per Meeting Interest 50%

6. Estimated average case size per new client £600

- 3, 4, 5 forms part of the 12-Month Performance Assurance K.P.I. Guarantee

Projections:

(Slow Route)

Month 1: 0 documents - 200 Participants - 0 Meeting Interest/Booked - 50 new documents

Month 2: Feeding 40 new documents + 50 generated = 90 new documents - 450 Participants - 112.5 new documents - 11.25 Meeting Interest - *5.6 Meetings Booked @£600 potential = £3,360

Month 3: Feeding 40 new documents + 112.5 generated = 152.5 new documents - 762.5 Participants - 190.63 new documents - 19 Meeting Interest - *9.5 Meetings Booked @£600 potential = £5,700

(Fast Way)

Month 1: 120 documents - 600 Participants - 0 Meeting Interest/Booked - 150 new documents

Month 2: 150 new documents - 750 Participants - 187.5 new documents - 18.75 Meeting Interest - *9.38 Meetings Booked @£600 potential = £5,628

Month 3: 187.5 new documents - 937.5 Participants - 234.38 new documents - 23.44 Meeting Interest - *11.72 Meetings Booked @£600 potential = £7,032

*With Relationship Builder

Brian Tracy says "Life Rewards The Action Takers" so we are looking to add great value to early adopters and give them the best pricing

Paul Martin is an International Best-Selling Author and for over 35 years, one of the top authorities in the world regarding "Relationship & Reputational Marketing" or more widely known as "Word Of Mouth" so he has built the fee structure around this experience and expertise

Early Birds
1. For September ONLY

By "Personal Introduction Only"

1. From An Existing User/member

2. They will have given you a special link to use which gives you exclusive benefits over regular pricing

Regular Price:
Anyone else including multi-users

The Partnership Program “By Personal Introduction Only...”

Make monthly recurring TRUE PASSIVE INCOME from every Willwriter, Financial Adviser, Mortgage Broker, Protection Adviser, or Private Client Solicitor you personally introduce—FOREVER!. True never-ending passive income—that rolls in while you sleep

💸 How It Works

When you join, you get your own unique partnership link

If a Willwriter you introduce joins the free facebook group they will be linked to you

Whenever they enter any paid membership program you'll make 5%–10% of what they pay - Every single month - FOREVER!

✅ Early Birds - Guaranteed 20%

✅ Refer 10 and your service is FREE

✅ Refer 10 and you could be getting £18,000+ per year—on FOREVER with NO WORK REQUIRED!

This isn’t a one-time bonus. It’s ongoing, predictable, true passive-income.

🧠 The Automated Way (With William – The World’s 1st A.I. Willwriter)...

As an Official Partner, you’ll be listed on:
The Partners Page [link]
The FREE Six-Figure Willwriter Facebook Group (If you're a member) https://www.facebook.com/groups/sixfigurewillwriter

When new Willwriters miss out on the Early Bird spots (and they will), they’ll need you to personally introduce them if they want the best deal:
They’ll scan the list…
They’ll see you…
They’ll click your link…

🗣️ The Manual Way – Super Simple And Easy...

Purposely seek out a fellow professional and simply say (put into your own natural words):

“Do you want your diary booked solid—on autopilot—with clients who value your time, respect your expertise, and are ready to buy at the price you deserve?”

They say something like - "That sounds hard to believe but interesting, please tell me more"

Just give them 👉 [Your Unique Partnership Sign-Up Link] and say:
"It's all in there, why don't you go and have a look and be the judge yourself"

Job done. Mission Accomplished...

And the next thing you’ll notice? Money in your bank account - All without lifting a finger.

“If you don't find a way to make money while you sleep, you will work until you die.” — Warren Buffett

Leave - Yes - You'll be paid up to the end of that month so your plan will not renew for the next month

Change Plan - Yes - You'll be upgraded instantly but not charged until the beginning of the next month

Downgrade - Yes - At the end of the month you'll be downgraded and the lower membership fee will take effect

We deal with this on the Live call where you will be able to get all the information and reassurrance you require to be 100% satisfied.

Because it’s not just a goodwill gesture—it’s your gateway to long-term, passive income and premium future work.

This optional and clever FREE (for the client) Service helps your client to value and expect ongoing care from their Willwriting and Estate Planning Professional. So when it’s time to talk about a paid Document Care Service for Wills, LPAs, or Trusts, they’re not surprised—they’re already onboard - No Selling Required.

If you're part of the FREE Six-Figure Willwriter Facebook Group, you already know:

Document Care = Recurring Income + Probate Fees You Didn’t Have to Chase.

Here’s what’s included—fully automated, zero admin, and completely DFY:

✅ Annual or Bi-Annual Check-Ins

The system contacts your clients and their participants to confirm or update roles and details. You stay relevant, front of mind and reliable without lifting a finger.

🎂 Automatic “Turns 18” Alerts

When a child becomes an adult, the system alerts the client to update their Lifetime Guardians 2.0 document and with the included free redrafting and updates, you look like a hero. You become even easier to refer to others because you've shown you care.

⚖️ Optional Legal Change Alerts

Want to be notified when legislation changes? Tick the box and the system will route the client update through you. Full control, zero pressure.

♻️ When an updated new document is required for any reason at all - Its free for the client and unlimited

Any reason. Any time. Trust is built through service—and this one delivers it at scale.

The result? You stay in their world without being in their inbox.

Touchpoints are managed. Opportunities are triggered.

And when they’re read... they’re coming to you.